Projects

Strategic Walks Information Service

Client: Transport for London

Summary:

We have coordinated the production of more 70 leaflets for 6 strategic walks covering all 33 authorities in London.

The problem:

More than 350 promoted walks in London, over 100 guide books and no coordinated centre for information.

Our input:

We have coordinated the production of more 70 leaflets for 6 strategic walks covering all 33 authorities in London. We have these leaflets available online as downloadable map files and route description texts. We have developed a telephone and online ordering service for the public to support their interest and demands for more walking in London.

The result:

We have distributed more than 200,000 leaflets from the online ordering service and promoted the extensive network of walks at events across the capital.