Projects

Walk London website

Client: Strategic Walks Project, funded by Transport for London

Summary:

We created a stylish website to encourage people to walk in London. The site is map based with lots of informations and downloadable leaflets.

The problem:

The Strategic Walks Network consists of 6 walks, providing more than 580Km of fabulous, well managed walking routes. Over 70 leaflets exist relating to sections of the walks, which are posted out on request. A new way was needed to provide information about the walks to Londoners and people visiting the Capital. The walks are a great resource and we wanted to make sure everyone could find out about them.

Our input:

We worked with a web design company called Twentyfourten to design a site which :
provided an overview of London showing where the walks go
allows people to search for places to walk based on where they live, the name of the route or from a map
provided inspiration video and audio clips to show what can be seen from the walks
is fully compliant with accessibility criteria
looks fantastic ! www.walklondon.org.uk

The result:

The site is already very popular :

15,000 people visitied the site in the first 2 months
10,000 leaflets were downloaded in the same period

Comments from users include :

"Wow, what a great website"
"Marvellous site for those of us living outside London, Thank you"
"I was very impressed with the site and amazed how informative and interactive it was"